The hardest part of starting up is starting out.
https://propakistani.pk/2023/02/20/heres-another-cheap-electric-bike-that-you-didnt-know-was-up-for-sale/
https://propakistani.pk/2022/10/20/ezbike-partners-with-ecolad-to-expand-operations-across-pakistan/
https://profit.pakistantoday.com.pk/2022/09/13/new-details-emerge-about-defunct-startup-airlifts-downfall/
https://www.techjuice.pk/why-airlift-collapsed-after-18-months-of-operating-even-with-85-million-funds-raised/
https://www.thenews.com.pk/print/990728-how-airlift-folded-just-a-year-after-raising-85-million
https://restofworld.org/2022/inside-story-of-airlift-crash/
https://www.brecorder.com/news/40196386
https://www.dealstreetasia.com/stories/investors-forensic-audit-airlift-301058?giftKey=OCnZ1UIfScYJ
https://techcrunch.com/2022/07/12/airlift-shutdown/
https://www.dealstreetasia.com/stories/pakistan-airlift-cease-operations-300084?giftKey=9lRi6F3al6Tb